Chapter 15: We Sell Direct

“I’ve come up with a solution. If no one is willing to act as our agent, then we’ll sell the products ourselves. I’ll inject another four hundred million into the company and I’m willing to take this gamble with everyone.” Lin Feng looked at the department heads in the office as he spoke, handing a bank card to the head of finance when he finished.

“Here’s what we’ll do: finance will allocate two hundred million to procurement to continue purchasing components for production; one hundred million will go to publicity—we’ll start advertising on all major video platforms, with a budget of seventy million. At the same time, find us a venue—we’re going to host a product launch event. After the event, we’ll set up five hundred computers onsite for attendees to test, with a budget of thirty million. The remaining funds will be used to develop our own direct sales website. From now on, our company’s products will be sold directly through our own platform in the domestic market—no more agents.” Lin Feng made the decision with an air of authority.

“Is that really going to work?” The head of marketing looked at Lin Feng in astonishment.

“Why wouldn’t it? I think it’s viable. Our company, FutureTech, will only be making high-end products moving forward. We’ll sell online ourselves. Of course, when we have more funds in the future, we’ll open physical experience stores in every major city.” Lin Feng answered the questioning department head.

The others exchanged doubtful glances with Lin Feng, but none of them had any better ideas to offer. Besides, Lin Feng was the chairman; they had no choice but to accept his decision.

“Let’s get to work! After all, every decision in life is a gamble,” Lin Feng said, half-joking as he dismissed them.

Once everyone had left the room, Lin Feng hurriedly spoke to Mo Tian, who resided within his jade pendant. “Mo Tian, is your method really reliable? What you said just now made sense, but there’s no precedent for this in our world. I can’t help but worry!”

“Don’t worry. This marketing model is the direction of future business transitions. Where I come from, it’s already been used to the point of saturation.” Mo Tian reassured Lin Feng, who was still uneasy.

“That’s good to hear. I hope this model can create miracles on our planet as well.” Lin Feng, feeling somewhat reassured, muttered to himself.

After that, the company began purchasing electronic components to ramp up production, while the publicity department carried out Lin Feng’s advertising strategy. Ads for FutureTech appeared across major video platforms, announcing a product launch event on October 30th. The video revealed the appearance of their new computer and included comparative figures and images showcasing its performance against other brands. The company also made a formal statement: FutureTech would be using its own operating system, one that was more user-friendly and intelligent.

Many viewers who saw the ads online were intrigued and clicked through to the FutureTech website for more information about the computers.

“Is this for real? A system developed by a domestic company? Not only does the design look amazing, but the test data is far superior to anything else on the market!” Netizens expressed their amazement as they browsed the site.

Some white-collar workers found themselves captivated by the look of the FutureTech laptops before they even got to the specs. The ads explained that, thanks to the new operating system, the battery life was fifty percent longer than that of other brands—perfect for business travelers.

These interested users left a flood of comments on the official website, asking about the price, performance, sales channels, and more. The company’s customer service team, prepared in advance, responded diligently to every inquiry.

Reporters soon caught wind of the buzz and began calling or visiting FutureTech, hoping to interview the company’s executives and verify the claims made online. The publicity department handled the influx, giving each visiting journalist an invitation to the October 30th launch event.

“Chairman Lin, great news! Our publicity efforts are working wonders. Consumers are deeply interested in our computers. The website has already received over a million comments, and the number is still growing. Everyone’s waiting for the product launch on October 30th!” The head of publicity reported enthusiastically in Lin Feng’s office.

“Excellent. Thank you for your hard work. How is the venue preparation coming along?” Lin Feng asked with a smile.

“It’s nearly ready. Our entire publicity team is working overnight to get the venue set up. We’ll definitely be ready by the 30th!” the publicity head replied confidently.

“Very good. Please tell the team I appreciate their efforts. If the launch goes well, there will be bonuses for everyone.” Lin Feng continued with a smile.

“Thank you, Chairman Lin! Our staff are all confident in the product. Even our own employees love this computer, so the public will be even more impressed.” The publicity head grinned.

“Well then, after the launch, we’ll open the online sales platform and see the real results,” Lin Feng said with satisfaction. Ever since he’d decided to pursue direct sales, all the news had been positive.

On the morning of October 30th, FutureTech employees brought all the demo units to the venue and set up the company’s servers to ensure that reporters and testers could fully experience the new operating system.

By noon, the venue was fully prepared. A number of reporters had already arrived, though most were from smaller media outlets. Despite sending invitations to many major agencies, only a few reporters turned up—most big media companies weren’t interested, having never heard of FutureTech. Many didn’t even bother to look at the invitation before tossing it aside.

“Chairman Lin, I’m terribly sorry! I just had our staff count the media present—fewer than thirty, and they’re all minor outlets. It’s our fault in the publicity department. We didn’t do a good enough job,” the publicity head said dejectedly to Lin Feng.

“No need to worry. Thirty is exactly what I expected. Whether they’re big or small, reporters are still reporters. If our product becomes a hit, we won’t be lacking in publicity.” Lin Feng reassured the publicity head with a smile.

By 1:30 p.m., the doors to the venue were opened. The reporters and invited guests followed the staff inside, taking their assigned seats and waiting for the event to begin.

Meanwhile, Lin Feng was backstage, making final preparations for the launch. At 1:50, alerted by a staff member that it was nearly time, he finally stepped away from his work and headed to the front of the stage to await the start of the event.